Manizesto

Everyone wants to be responsible for the next innovative viral marketing campaign. Many try, most fail. Only the truly creative, the truly entertaining and the truly captivating ones are able to rise above the incessant noise and clutter of the Internet and get noticed.

That’s why this campaign, created by Saatchi & Saatchi New York, is worth mentioning here. The theme is universal, the writing amazing, the acting first-rate and the marketing message perfectly subtle.

Remember that unpaid viral marketing should be even more well thought out, even better produced, messaged more subtly and launched more carefully than any other marketing channel, because you’re not starting out with an expectation or a captive audience, and you’re competing with every other online medium. It’s not for the faint of heart.

Watch the video here.