How NOT to Announce Store Closures
|From today’s Deseret News:
“After 22 years in the Salt Lake City market, Utah’s two Bally Total Fitness locations have closed.
With no warning, members visiting those locations Wednesday discovered the lights out and doors locked following the company’s decision to permanently pull out of the area due to declining business….”This location is now closed” read a sign on the door of the Midvale location. It listed a toll-free telephone number for members to call.” (more)
I hope they don’t ever try to enter the Utah market again, because they’ve just burned a lot of bridges.
How about a letter or email that says:
“We’re sad to announce we’re closing our two Utah Bally Total Fitness locations on December 10th. It’s been a great run. We’ve enjoyed helping you reach your fitness goals. The truth is, we didn’t adjust to the competitive landscape very well. We’re sorry we let you down. We hope to be able to adjust and come back a leaner, better club sometime. If we do, we hope you’ll consider us as your gym of choice. Thanks.”
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