This is why we don't trust politicians
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From today’s Washington Post:
“The news that Illinois Gov. Rod Blagojevich (D) has been taken into custody on charges of seeking bribes in exchange for an appointment to the Senate (among other allegations) fundamentally reshapes the Illinois political landscape.” (More here)
This is staggering, and it’s why politicians are some of the least trusted people out there, along with real estate agents and auto mechanics (Advertisers and marketers don’t fare much better, by the way).
In today’s world, many companies will find they need to dip into their company’s “trust account” probably more than you expected. Hopefully you’ve got some trust savings to pull from. Every time you exceed customer expectations, you’re making a deposit. Every time you market your products honestly, right a wrong, go the extra mile or lean in the direction of customers, you’re making deposits into that trust bank.
When you don’t do those things, of course, you’re making withdrawals.
And in a tough economy, more and more people will turn to companies they already trust and that have deposited into those trust accounts over the years. Might want to check your account.
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[Photo by TheWhiteRabbit11]
