Manizesto

Things are pretty dismal in the financial industry, which means marketers in that space are drastically cutting back on marketing spending. They’re running less TV ads, cutting back on online spending and better yet, sending less junk direct mail in the form of credit card offers to you (and your potential customers).

This is all good news for marketers, because not only are you getting spammed less as a consumer, it means there is less noise in nearly every major marketing channel, so your messages are going to be seen and noticed by your target customers more than ever. It’s also likely ad rates will continue to drop, so you can reach more people for the same dime.

So if you’ve been considering expanding into some new channels, now is the time to do it. Just make sure your direct mail doesn’t look as dismal as this.

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[Photo by Burtonwood + Holmes].