Manizesto

Being able to understand both sides of a discussion is the key to developing strong, convincing arguments. If you only understand your point of view, you won’t change people’s minds. And that is true in marketing too.

So in that spirit, I’m going to try something new and different and hopefully innovative here on Manizesto. It’s called Point|Counterpoint. The premise is we’ll hear two different sides to a given marketing topic and see which argument holds the most water. I’ll do a few of these a month and see how it goes.

So stay tuned; and if you have any suggestions on topics to cover, please let me know via comments or at theman at manizesto dot com.

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