Innovative marketing and psychology

Manizesto



Hypocrite cookies

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August 5, 2008

I don’t like fortune cookies. The just don’t deliver. The name Fortune Cookie tells me I’ll not only be getting a cookie (yum!), but a fortune too (tell me something good will happen). Fortune cookies rarely deliver on these promises. The cookies taste kind of gross compared to most other cookies, and most of the time the “fortunes” are lame. Instead of an amazing or entertaining message, I often see generic proverbs, motivational sentences, or worse yet, advice cookies - “Bring something up from the back burner,” for instance. Don’t tell me what to do, cookie!

In a way, fortune cookies are hypocritical, implying they’ll deliver one thing but delivering something else. Most people go on opening, eating and reading without a second thought. You don’t see people tipping over tables because their cookie had advice instead of a fortune - although I’ve been tempted. And that’s fine, because fortune cookies are free and insignificant to most people. But when someone has skin in the game, there’s an expectation, so you’d better be sure to deliver what you promise - or imply.

Photo by Rockers generation

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