Manizesto

Here’s what Roger Ehrenberg says are the biggest mistakes Monitor110 - a startup he was involved with - made that caused its demise:

1. The lack of a single, “the buck stops here” leader until too late in the game
2. No separation between the technology organization and the product organization
3. Too much PR, too early
4. Too much money
5. Not close enough to the customer
6. Slow to adapt to market reality
7. Disagreement on strategy both within the Company and with the Board

The full article is here, and it’s well worth the read.

The approach Ehrenberg uses to honestly and candidly look at what went wrong with the company is something I think we could all benefit from learning to do, especially his ability to look beyond particular events and see the situation from a conceptual, high level.

Photo by kusito