Manizesto

I recently came across a most enjoyable, sticky blog that anonymously publishes people’s neurotic tendencies. Most people’s neuroses are mild quirks that don’t drastically affect the way they live their lives, but they are the root of many unnecessary behaviors and habits, and they cause a good deal of wasted energy. Which got me thinking about the fluff we sometimes put customers through when marketing our products. For example:

Do you ask for more information than you really need when asking customers to fill out a form or registration? (This would be like needing to line up the tassels on your bathroom floor mat)

Do you message things in a round about way, instead of just telling it like it is? (This would be like crossing a room to turn off a light so the switches are both down instead of using the one closest to you).

Do you limit your customers to one purchasing path instead of allowing them to choose the path that works best for them? (This would be like not allowing yourself to stand on more than one color at a time).

Do you track so much data that you can’t see the forest for the trees? (This would be like typing everything people say to you by clicking your teeth).