Manizesto

Click the image to the right. Can you tell me which company these words describe?

What you’re looking at are words that people have submitted describing Comcast. Pretty ugly huh?

The comments are being compiled as a part of this new, amazing project by NoahBrier.com, which shows you a company logo and asks you to use one word or phrase that describes the organization. The premise is that whatever people say a brand is, that’s what it is.

It’s a fun exercise, and one that should get you thinking about the difference between what you want people to perceive about your company and how they actually label your business.

The truth is, as much as business owners, product managers, and marketers would like to be able to say that they can make their brand whatever they want it to be, that’s only indirectly true. It’s how people perceive your brand that makes it. Michael J. Fox said:

“No matter how much fame you have, it’s not something that belongs to you. If I’m famous, that doesn’t belong to me — that belongs to you. If you can’t remember who I am, I’m no longer famous.”

Replace “Fame” with “Strong brand” and you about have it.

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