Manizesto

I’ve been doing a creative exercise lately that challenges me to tell a story in just a few words syllables. It’s been fun and very challenging, but today I had an “Ah-Hah!” moment and realized that in marketing, saying more with less is good.

Said Thomas Jefferson:

“The most valuable of all talents is that of never using two words when one will do.”

People are bombarded by marketing messages wherever they go and in every single media they consume, so it’s no wonder people tune them out, which means you’re wasting money on fruitless tactics. Stop wasting time, effort and words. If you can say something in three words rather than three sentences, do it! That means looking at every sentence, nay, every word, nay, every pixel and determining if you really need it to get the point across.

You don’t put an entire jar of peanut butter on the mousetrap, just enough to attract attention. The same goes for marketing. After all, what is more powerful, saying “Our topical headache treatment medicine will reduce your headache and let you live live life to its fullest. That’s right, for just 5.99 your headaches will disappear. Find our product in these popular stores…”, or “HeadOn, apply directly to the forehead” (more on that). See what I mean?

Now go do it.

Subscribe. Photo courtesy sassysugarpants