Buying Green Makes You More Likely to Steal
|December 11, 2009
A classic case of moral licensing:
Students shopped in one of two stores- a traditional store, and a store with just green products- and then were asked to share $6 with an unknown partner. Green store shoppers were far less generous.
In another experiment, students were found to be much more likely to steal money after shopping at a green store than students who shopped at a conventional store.
It also explains why, in another study, white Obama voters felt justified in acting racist later on.
So maybe Prius owners, not BMW owners, are the biggest jerks on the road.
