Manizesto

“I’ll “friend” British Airways, which will say, “We see you’re going to Moscow next month. Why not fly through London and we’ll give you 10,000 extra miles?” I’m no longer in a bucket of frequent travelers, my privacy protected. I’m an individual with specific travel plans, which I intentionally make visible to preferred vendors.”

Esther Dyson, on how soon companies will market to us on a level so personal that they’ll be offer specials for individual customers, track buyer behavior and give you offers at just the right time.

It’s certainly a marketers dream, and Dyson says that’s what consumers want too.

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Image courtesy of Salon. 

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