Manizesto

“We were trying to convey the controversial issues with a strong and provocative graphic image. It is now obvious that the overall reaction to our cover deeply offended many people. For that, we are deeply apologetic.”

                                     - William P. Kupper Jr., Pres, Golfweek publisher, Turnstile Publishing Co.

This apology came after the latest cover of Golfweek Magazine showed a hangman’s noose. (Here’s the history). 

Lesson: You never know how people will interpret your marketing messages. It’s not the first time this has happened, and it won’t be the last.

Sometimes, marketers do things without considering the consequences, like whoever markets the Cartoon Network. You, of course, should.

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