The Parable of the Freak
|Deja Vu is a magical, mysterious and sort of creepy part of life that sneaks ex nihilo right into your very conscience, plays around for a few seconds, then vanishes. As a chacho, I had deja vu many, many times, but I had to be 10 or 11 years old before I discovered there was actually a name for it.
It was so hard to describe and I never heard anyone else talking about it. So maybe deja vu was more like a small bed-wetting or a pair of mismatched socks on my feet, or maybe even sort of like Ryan Seacrest trying to high-five a blind contestant. It happens, but it’s too personal, mysterious and too unbelievable to be talked about openly. So best keep it to myself, else I turn out to be some sort of freak (Am I right Seacrest? Mmm?)
And then, finally, you dare to talk about it, in a, like, aloof sort of way, detaching yourself from the incident so as not to prick your pride. And someone takes note. And perks up a bit. And someone else overhears and blows it all into the open. Can open. Worms everywhere.
And boom. You are not a freak! It has a name! Behold, your normalness!
A very many of your customers have never heard of deja vu, or RSS, or SEM, or marketing ratio, or any other sort of jargon you’re used to speaking. Be sure to spell it out plainly, openly, communally, and without condescension. You will be glad you did.
