June 2008
17 posts
Quote of the week: George Carlin
“So, how can I talk about something eminently familiar to them, on my terms, in a new way, that engages their imagination?”
That is the goal of all marketers, to related to people through your messages that engages their imaginations. The quote is from George Carlin’s last interview, which you can find here).
Why I'm Mad at Otis Spunkmeyer
Last week I had an experience that made me think the marketing folks at Otis Spunkmeyer should rethink the way they market and position their products.
There I was, minding my own business, looking at two unhealthy breakfast choices. The first, a pre-packaged Big Texas Cinnamon Roll: fatty, sweet and 460 calories - ouch - but clearly the tasty option (it’s won Automatic...
Is your business neurotic?
I recently came across a most enjoyable, sticky blog that anonymously publishes people’s neurotic tendencies. Most people’s neuroses are mild quirks that don’t drastically affect the way they live their lives, but they are the root of many unnecessary behaviors and habits, and they cause a good deal of wasted energy.
Which got me thinking about the fluff we sometimes put...
I wish I were a satellite
There are about 8,000 man-made satellites orbiting earth at five miles per second this very minute (there’s a lot of action up there). They do their work silently, quickly and efficiently (never complain. Just do the work right. The first time). They don’t interfere with each other (never hinder others) because they’re launched so exactly that their courses won’t collide...
Marketing to money-strapped customers: Part 3
This is part three in a three-part series on marketing to money-strapped customers.
Now that we’ve gone over how important it is to understand your customers and find ways to solve their problems, let’s talk about what may be the most important aspect of marketing in a tough economy: taking care of existing customers.
Here’s what you should work hard to do.
1. Show you...
Marketing to money-strapped customers: Part 2
This is the second in a series of three on marketing to money-strapped customers.
Previously, we talked about the importance of truly understanding your customers during tough economic times, and then I discussed how Ford is showing their understanding following a disastrous tornado in Iowa last month.
So what is next? It’s simple.
Once you understand your customers’ problems,...
Marketing to money-strapped customers, Part 1a
This is part 1.5 in a series of three on marketing to money-strapped customers
I could not pass up this great example that perfectly illustrates my point of understanding your customers.
Following the devastating tornado that ripped through Iowa late last month, Ford Mo Co has truly stepped up and shown they understand what their customers may be going through.
Ford will allow qualified...
Marketing to money-strapped customers
This is the first in a series of three on marketing to money-strapped customers
We’re all painfully aware that the economy is in a bit of a slump, which to marketers means you’re probably seeing fewer customers making purchases (lower conversion) and those customers spending less than before (lower average order value - AOV). If that’s the case for you, then you’re...