March 2008
25 posts
The 6 Most Bizarre Marketing Campaigns in Recent...
Either the people who came up with these campaigns are completely out of their minds, or they deserve big raises. Here’s six of the most bizarre marketing campaigns in recent history:
6. Skittles Beard & Sour Milk ads.
I can only imagine how bizarre the conversations leading up to the latest Skittles ads were:
“Fisher! The TV ads for Skittles are just not standing out. We...
Open Letter from Marketers to Business Owners
Dear business owners,
It’s been a long time since we had a heart to heart talk, and we feel like the time is right to talk about some things that have been on our minds. Hear us out.
First off, we know things are tough right now with the economy being slow and competition stiffer than ever. We know you are having to make difficult decisions about where you invest that might affect whether...
Two amazing marketing ideas you can't afford
File these under the “I Wish I’d Thought of That” category. Two new magazine ads for have just come out that are simply out of this world cool.
The first is an ad in Vice Magazine from BMW of Canada, in which the glowing, menacing face of the new BMW 1 Series partially shows on the cover when the magazine is in the dark. What a neat, innovative way to showcase a new product. I...
Quote of the week: Dr. Seuss on not quitting
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own. And you know what you know. You are the guy who’ll decide where to go.” -Dr. Seuss.
Get more great quotes by subscribing to Manizesto.
Learn how to spice up your SMB marketing
Here is an event so great that it’s even worth going to Houston for - The Small Business Marketing Unleashed Conference.
A snippet from the description:
Instead of hearing a panel of speakers share four different viewpoints, (leaving you to figure out which one is right) we’ll give the stage to one expert who knows how to explain the nuts and bolts of their topic to the small...
How to Market Your Business for $50 or less: Most...
Last part in a three part series I’ve saved the last of my fifteen tips on how to market your small business on the cheap for the most creative, audacious and uninhibited ideas I could muster. If you’re looking for run of the mill, staid marketing ideas, you’ll have to stay tuned for an upcoming article, because this one isn’t it. Here are the last, most creative five...
How to Market Your Business for $50 or less
Part Two in a Three Part Series
In the first part of this series, I covered a few good ways to get the word out about your small business for companies with short-arm owners or tight budgets, so let’s jump right into the next five:
6. Give Tours. This is perfect for anyone in the manufacturing business, and it cost basically nothing. Look to your local trade school, university or high...
How to Market Your Business for $50 or less
Part One of a Three Part Series
Can’t afford to have an ad agency on retainer for $10,000 per month? Don’t let that deter you from marketing your small business. The truth is, marketing can take many forms, and that means that even the most frugal small business owner can tell the world they exist.
Over the next few days, I’ll be sharing fifteen innovative way to market your...
7 Marketing Sins that Will Stifle Your Business
For most small business owners, a successful marketing program is like the elusive blue whale; you know it’s out there and it’s big, but actually finding it is easier said than done. But avoid these seven deadly marketing mistakes and you’ll be much more likely to find success.
Sin #1: Not being consistent. A key to successful marketing is sending consistent messages to your...