November 2008
13 posts
1 tag
The Black Friday Black Hole
The day after Thanksgiving is the culmination of much planning, development work and anticipation for many marketers (and consumers, for that matter). Today, thousands of marketers are refreshing their revenue reports and biting their nails hoping for a not-too-dismal shopping season. But f you’re one of many marketers out there who didn’t cut your prices drastically to fill your store...
You Don't Have to Be the Best to Win
Ever found yourself trying to market an inferior product? It’s frustrating, and easy to point the finger of blame to your development team, your engineers, or senior management. Don’t do it. Finger pointing accomplishes nothing.
I wrote a post a while ago arguing that if you’re products suck, innovating marketing or a large budget can’t help much, which I still believe...
2 for 1 Offers Mean 1 of 2 Things
When is a good deal also a horrible sign? When this happens:
Two Chrysler dealerships are going beyond 0% financing and instant cash back to unload unwanted inventory from showroom floors. One company in the UK is selling two Dodge Avengers for the price of one, and another Chrysler dealer is offering a PT Cruiser for $1 with purchase of any Pacifica.
Buy one get one free is a great offer,...
1 tag
Quote of the Week
“There are four ways to make a million dollars. Luck. Patient effort. Skill. Risk.”
-Seth Godin
The Bright Side of the Credit Crunch
Things are pretty dismal in the financial industry, which means marketers in that space are drastically cutting back on marketing spending. They’re running less TV ads, cutting back on online spending and better yet, sending less junk direct mail in the form of credit card offers to you (and your potential customers).
This is all good news for marketers, because not only are you getting...
Innovative Marketing: Honda Singing Road
The marketing wizards at Honda have created a singing road that plays the William Tell Overture (you know, the theme from Lone Ranger) when a Honda Civic’s tires pass over it at 55 mph. The stunt was developed to film a Honda commercial promoting the Civic a while back, but it’s quickly become a tourist attraction for Lancaster, Ca. (when the city paved over it, people protested, so...
Is Lowering the Barrier a Good Idea?
If you fly much, you’ve probably noticed a huge upswing in add-on fees. Now you’ll often find yourself paying fees for phone reservations, cashing in frequent flyer miles, checking luggage or a pet, having a child sit on your lap, getting an assigned seat, and even fuel surcharges. It can be a frustrating experience. So why are so many airlines doing it?
Simple. They’ve lowered...